There are thousands of supplement offers out there. But only a handful get picked up by top-tier affiliates. Why?
Because serious affiliates don’t waste time on offers that look weak, convert poorly, or can’t scale. They’re in the game for ROI, not experiments. If your offer doesn’t hit their criteria, it gets skipped.
So what exactly are these top affiliates looking for?
Here are the non-negotiables in 2025.
1. A High-Converting Funnel (Already Proven)
Affiliates don’t want to “help you test.” They want to plug into something that’s already converting cold traffic.
Must-haves:
- Battle-tested landers and VSLs
- Solid EPC (they’ll ask for numbers)
- Strong upsell sequence and order bump
If you don’t have data, don’t expect attention. Build a funnel that proves itself first.
2. Transparent and Fast Payouts
Affiliates run paid traffic. That means cash flow matters.
Top affiliates want:
- Weekly (or faster) payouts
- No hidden delays or clawbacks
- Reliable tracking and reporting
If your network or processor is slow, they’ll pass. Period.
3. Competitive Commission Structure
Affiliates talk. They know which verticals pay well and which ones squeeze margins.
What they expect:
- At least 75% commission on the front-end
- Upsell rev share or bonuses on volume
- Transparent backend monetization (if you’re keeping rebills or LTV, explain why)
If you want top talent, pay like it.
4. Clean, Compliant Creatives (With Flexibility)
Affiliates want swipe files that convert, but they also want freedom to test new angles.
What works best:
- Pre-approved ads that are already converting
- Clear compliance guardrails
- Flexibility to submit custom creatives for approval
Don’t strangle their creativity — just protect your brand.
5. A Product That Feels Real (And Is Easy to Sell)
They’re promoting your brand. If the product looks sketchy, doesn’t deliver, or gets high refunds, it hurts their reputation.
They check for:
- Real customer reviews and low refund rates
- Clear product benefits and differentiation
- Clean design and packaging that doesn’t scream scam
Make it easy for them to believe in it — and they’ll sell the hell out of it.
6. A Point of Contact (That Actually Replies)
Affiliates move fast. They need answers, approvals, and support without delays.
Must-have:
- A real affiliate manager (not a ticket system)
- Fast response on Slack, Telegram, or email
- Support with custom links, pixels, or creative requests
You don’t have to be perfect — just present.
Final Word: Build for Affiliates If You Want Their Firepower
Top affiliates don’t need you. You need them. So build your offer with their lens in mind:
- Proof of conversion
- Strong payout
- Compliant flexibility
- Real product integrity
- Support they can count on
You want a flood of traffic? Start by being the kind of offer they actually want to send traffic to.
Buy Naturals was built to help you do exactly that.
