Building a great offer is only half the game. Getting the right people to promote it — that’s where scale happens.
The biggest mistake brands make? Thinking affiliates will magically find their page and start sending traffic. That’s not how it works in 2025.
Top affiliates are picky. Busy. Strategic. If you want their attention, you need a plan.
Here’s how to recruit affiliates who can actually drive volume — and keep them engaged.
1. Build a Pitch That Speaks Their Language
Affiliates don’t care about your brand story. They care about earnings per click (EPC), refund rates, and how fast they get paid.
Your outreach should include:
- What’s the EPC?
- What’s the average order value (AOV)?
- What kind of funnel and offer structure are you using?
- What support do you provide?
Think like a marketer pitching another marketer. Because that’s exactly what you’re doing.
2. Create a Private Affiliate Hub
Affiliates don’t want to dig through email threads or outdated Google Docs.
Give them a simple page that includes:
- Swipe copy (ads, emails, headlines)
- Offer details and positioning angles
- Payout terms and schedule
- Compliance guidelines
Professional presentation = higher perceived value.
3. Tap Into Affiliate Networks — But Don’t Rely on Them Alone
Yes, affiliate networks are great. But top affiliates often operate via relationships, not dashboards.
You should also:
- Attend events (virtual or in-person) where affiliates hang out
- DM affiliates on social or via Skype/Telegram
- Partner with media buyers looking for new verticals
Relationships scale better than listings.
4. Offer Tiered Payouts and Early Incentives
To get traction, you may need to pay above market in the beginning.
Ideas:
- Bonus for first 10 sales
- Higher payout for first 30 days
- Contest for highest-converting partner
Affiliates will test your offer fast if the upside is clear.
5. Make It Easy to Launch
The easier it is to go live, the faster affiliates will send traffic.
Provide:
- Pre-built tracking links
- Compliant ad creatives
- Fast response to tech/setup questions
Speed = launch = volume.
6. Stay Close Once They’re Live
Most offers lose affiliates because they go silent.
You should:
- Check in weekly
- Share optimization tips and funnel tweaks
- A/B test new angles and share results
Affiliates are business partners. Treat them like it.
Final Thoughts: Recruitment is a Funnel Too
You wouldn’t launch a product without a funnel — don’t try to recruit affiliates without one either.
- Craft the right pitch
- Build the right materials
- Nurture relationships after the first click
Want help building an affiliate army around your supplement offer? That’s what Buy Naturals was built for.
